Welcome to all of it

My name is Justin Daerr. I am a triathlon and endurance sports coach and mental performance consultant based in Boulder, Colorado. 

For nearly 30 years, I have dedicated my life to learning about all the facets of what it takes to perform at the highest level. This has been fostered through a combination of my own professional triathlon career, years of coaching, and education. 

If you want to know more details about my experience and background, you can find it HERE.

Why “all of it”?

In 1999, when I was a freshman in college, I came down with the flu and while I was recovering I started watching Jeopardy! reruns. I didn’t know many of the answers, but I started watching the trivia show on a daily basis. 

Fast forward to 2006 to Clermont, Florida. My long-time friend, Blake Becker, and I were training there for several months and each evening we would watch the show during dinner. If one of us got the correct answer to final Jeopardy! then the other person would have to do the dishes. 

Each time a contestant would hit the Daily Double and Alex would ask how much they wanted to wager we would always say (read:yell) “all of it!”

I continued to watch Jeopardy! over the years and one day someone asked me if I try to learn things that will help me do better at the show. 

I told her that it’s actually the other way around: it is the consistent discovery of what I do not know that motivates me to continue to grow.

The name “all of it” is a tribute to seeking out things that inspire us to better ourselves.